Tuesday, March 18, 2008

Kidrobot in Antenna




The spring issue of Antenna Magazine features a four page spread of Kidrobot and interview with Paul, in addition to 3 great product hits found within the rest of the issue! Antenna has a circulation of 125,000.

Burton Luggage in Missbehave


The Wheelie Sub is front and center in Missbehave’s ‘Emotional Baggage’ spread. Colorful bags of all shapes and sizes are shown, but Burton’s twill striped circles print stands out amongst all the others. Also in this issue is the magazine’s ‘Because of Snowboarding’ contest where the reader with the best description wins a full Burton setup and a trip to Baldface. Missbehave has a circulation of 75,000.

Burton Board in Men's Fitness



Men’s Fitness March issue includes the X8 board with EST bindings in the ‘Board Game’ piece. A description of the new technologies and its advantages is featured along with the Burton website where consumers can purchase it. This magazine has a circulation of 770,000.

Burton Coverage in Complex




The February/March issue of Complex has Burton all over it! The coverage includes two full page spreads on two different Burton riders and the inclusion of the US Open in the ‘Complex Dozen,’ a calendar that highlights the top twelve events taking place in February and March.

Both Danny and Trevor have full page feature pieces in this issue! The separate stories show the diversity of Burton’s team riders and how they are looked at not only as influencers in the snowboarding world, but in fashion and music as well. While in town for the NYC World Tour stop, we hooked Danny up with Complex editor Joe La Puma where he chatted about how he started snowboarding, competing in the USO and his sights on the 2010 Olympics. The interview resulted in an excellent piece that gives a great sense of Danny’s personality and his outlook on life. The feature also includes a great shot of Danny with his Un…Inc board.

In Trevor’s piece, he talks about his unique personal style and his role in helping design signature pieces such as his Burton board in the ‘Style Breakdown’ story. Both his Analog jeans and Gravis shoes are clearly featured in the photo and discussed. Trevor also calls out Greg D and how Greg works with all of the Burton riders to create sick pieces that represent everyone’s individuality. Complex has a circulation of 335,000.

Wednesday, March 5, 2008

CONGRATULATIONS TO KELLY AND JANE

Congratulations to Kelly and Jane who have won the clip contest at the first annual ALL STAFF meeting. Jane won "For her Miami Daily Candy excellent hit for KR-, presentation, difficulity AND importance to client were all noted!" Kelly won "For her beautiful COVER story for The Spa at colonial williamsburg in AMERICAN SPA - importance to client and difficulty were esp noted (some had hoped to hear circs, etc!)". Both clips are pictured above. Great job!

Tuesday, March 4, 2008

MFA NEW BLOG












This blog is a forum for posting news and other fun additions around the office.