USA Today includes Shaun White's interview with Sal Ruibal in a story entitled ‘Snowboarder White adding Merit to Medals.’

USA Today has a circulation of 2.3 million. The article is also featured online; USA.com receives 16.4 million views per month.

http://www.usatoday.com/sports/action/2008-11-12-snowboarder-white-clothing-line_N.htm